THALIA
Description:
How we helped Thalia showcase her brands “Thalia Sodi” collaborations and promote her new album release, Navidad Melancólica.
The Challenge
Thalia’s schedule was packed with back-to-back activations, leaving little time for content creation. The goal was to capture organic, engaging content that highlighted her brand collaborations and promoted her new album release while resonating with her global fanbase.
The Solution
Our team worked closely with Thalia over four days, leveraging her natural charisma and creative vision. We captured authentic moments across her activations and crafted nine viral content pieces. The campaign achieved 5.3M+ organic views, effectively amplifying her promotions and engaging her audience.
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