NEON16 SPORTS
Description:
How we helped NEON16 Sports elevate their F1 Mexico experience “HOUSE OF NFLUENCE” - This exclusive suite hosted over 450+ of the top latin influencers, celebrities and industry-leaders from across the world.
Their suite served as an activation hotspot for brands like Shark, Subway, and Maestros Joyeros. It was a celebration of cross-industry collaboration, creating powerful connections in a space designed for impact.
HOUSE OF NFLUENCE required dynamic, engaging content strategies to amplify the event’s impact and reach across platforms.
See full event recap deck here.
The Challenge
NEON16 Sports needed to enhance the virality and reach of their content for F1 Mexico. With a packed schedule and high-profile attendees, they required dynamic, engaging content strategies to amplify the event’s impact across all social platforms with an understanding of key platform differences and nuances.
The Solution
We stepped in to craft 24 viral short-form content ideas. By employing data-driven strategies tailored to maximize reach, the campaign generated +6.7M organic views, including +3.1M views on TikTok—a staggering +2296.8% increase. Our approach generated massive brand awareness and reach. NEON16’s TikTok had 88.5% of the views come from TikTok’s For You Page, effectively boosting the suite’s visibility and showcasing NEON16 Sports’ global influence.
Let’s Make Something Great.
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